The Company Kubíček Factory s.r.o., ID: 41603869, Jarní 1003/2a, Brno, 614 00, Czech Republic (hereinafter “Kubíček Factory” or “we”), the administrator of the www.shop.kubicekballoons.eu, declares that all personal data (hereinafter “data”) is considered strictly confidential and is treated in accordance with the applicable legal provisions in the field of personal data protection.

The security of your personal data is a priority for us. Therefore, we pay due attention to personal data and its protection. In this Privacy Policy (hereinafter the “Policy”), you will find information about what personal information we collect about you, under what legal title we process it, what purposes we use it for, how long we store it, and to whom we may transfer it. In the Policy, we will also inform you about your rights in connection with the processing of your personal data.

1. What personal data do we process?

If you use the services of our e-shop or establishments (i.e. distribution points), we process various types of data about you.

1.1. If you make a purchase

The most common information you provide to us is information obtained through the form for ordering goods or other services on our website. This is mainly data that is necessary for the conclusion and performance of a Purchase Agreement.

This data is needed to process your order, and can be divided into:

  1. identification data, i.e. first name and surname, and in the case of a purchase in the name of a company, the company identification number and tax identification number;
  2. contact details, which include email address, postal address, billing address, telephone number, bank details and payment details.
  3. data generated on the basis of the duration of the agreement, specifically the products purchased, the volume of services provided and the customer segment.

 

1.2. If you register

If you wish to use the benefits of a customer account, you must first register on ours. The customer account is secured by a password of your choice, to which we do not have access, and in the event of its loss, we will be unable to send it to you on request or generate a new password.

Within your account, you have unlimited access to your personal data, as well as to its possible modification. In the account, you can view the history of your completed orders, products purchased.

If you have a customer account, we process the following data:

  1. identification data, i.e. first name and surname, and in the case of a purchase in the name of a company, the company identification number and tax identification number;
  2. contact details, which include email address, postal address, billing address, telephone number, bank details and payment details;
  3. demographic data derived from your settings and behaviour on the website, which include gender, date of birth and preferred language;
  4. login details, which are your login name and password. We do not have access to the actual password;
  5. data generated on the basis of the duration of the agreement, specifically the products purchased, the volume of services provided and the customer segment.

 

1.3. If you have subscribed to newsletters

You can receive newsletters from us regarding products similar to those you have purchased from us. You can always unsubscribe from these newsletters via the “unsubscribe” link in the footer of each email containing such messages. If you have a customer account, you can also unsubscribe from your account. Cancellation of newsletter subscription is free. 

If you have subscribed to such newsletters, we process the following data:

  1. identification data, in particular, the first name;
  2. contact details, thanks to which we can communicate with you, specifically your email address and if you have also telephone number;
  3. demographic data derived from your settings and behaviour on the website, which include gender and preferred language.

 

1.4. If you visit our website or create content there

When you visit our website, we collect various types of information about you during your visit, such as your IP address, browser settings, preferred language and websites visited, including the time of the visit. We also monitor your movements on the website, i.e. which links you click on so that we can customise the displayed content and offer you products and content that you will appreciate.

When you visit our website, we store and subsequently read cookies in the Internet browser and device you use; we address cookies in a separate chapter of this Policy.

Our website may contain links to other websites that we believe are sensible and could contain useful information. We would therefore like to note that such websites may be owned and operated by other companies and organisations that process data in accordance with their own privacy policies. Our company has no control over that processing and is not responsible for any information, materials, products or services contained on or accessible through those websites.

 

1.5. If you contact us on social networks

If you contact us regarding your request via our website or profile on selected social networks, the processing of your personal data is governed exclusively by the privacy policy of the company that operates the given social network.

 

1.6. If you participate in a consumer competition

Through our website or profiles on selected social networks, we organise attractive competitions for you, in which you can participate. The announcement can be public, which means that we can publish selected data of the winner on our website or profile on the given social network. Any activity or communication with us through social networks and the processing of your personal data is governed by the privacy policy of the company that is the operator of the given social network.

If you enter a competition, we process the following personal data:

  1. identification data, which is your first name and surname;
  2. contact details, specifically your profile on the social network or email address, and in the event of your winning also your address, postal address, billing address and telephone number for the purpose of sending the winnings.

 

2. For what purpose do we process personal data?

2.1. Purchases of goods and services

We most often process your personal data in order to fulfil a Purchase Agreement, so that we can successfully process your order sent via our website, mobile application or customer line and deliver the goods to you. The email address and telephone number are used to send an order confirmation, deliver confirmation of receipt of payment, or send an electronic invoice, as well as to keep you informed about the status of your order and any other individual communication regarding the order.

 

2.2. Customer account

If you are a registered customer, we process your personal data for the purpose of maintaining your customer account, within which we offer you a number of benefits.

 

2.3. Marketing offers

We send you commercial communications regarding similar products to those you purchased from us. You can always unsubscribe from these messages via the “unsubscribe” link in the footer of each email containing these messages. If you unsubscribe from commercial communications, we will no longer use your electronic contact details for this purpose. Cancellation of commercial communications subscription is free.

 

2.4. Customer support and communication

We are constantly striving to improve the services provided by our customer service, and in order to be able to respond to your requests as quickly as possible and provide that service, we need your personal data to successfully process your requests or eliminate potential problems.

We also use the personal data we have collected for the purpose of communication with you and its individual adaptation. We may contact you to inform you of the current status of your request, order or complaint, or to obtain additional information from you.

 

2.5. Consumer competitions

If you decide to take part in a competition organised by us, we will process your personal data in order to run the competition, and in the event of your winning to make a public announcement and contact you.

 

2.6. Protection, security and dispute resolution

We may also process your personal data to ensure the protection and security of our customers and systems, to exercise our rights and make legal claims, to detect and prevent fraud, to resolve disputes or to enforce our agreements. We may also process personal data for the purposes of any audits carried out by public authorities.

3. On what legal basis do we process personal data?

We process personal data to a different extent and for different purposes, as detailed in Articles 1 and 2 above:

  1. a) without your consent, on the basis of the performance of an agreement, the fulfilment of a legal obligation or our legitimate interests;
    b) based on your consent

The types of processing that we may perform without your consent depending on the intended purpose of the processing and also the position in which you act towards us – whether you are just a visitor to our website, buy from us or register. However, your personal data may also be processed if you are the addressee of goods or services that are ordered, if you communicate with us or if you visit our store.

3.1. Performance of a Purchase Agreement

If you make a purchase or place an order, a Purchase Agreement is drafted, which is concluded by the acceptance of the draft by us in the form of sending the ordered goods. However, in order to successfully fulfil that Purchase Agreement or any other agreement regarding goods or services, we need a large part of your personal data entered via the order form. The specific data that we process in this case is set out in Article 1(1) and (5).

If you register with us, we process your data, so that we can maintain your customer account. In the event of the cancellation of the account, we will stop processing personal data for this purpose. The specific data we process in this case is set out in Article 1(2).

 

3.2. Fulfilment of legal obligations

We must also fulfil certain obligations set out in the applicable legislation. If we process your personal data on the basis of the fulfilment of those obligations, we do not need to obtain your consent for such processing. On this legal basis, we specifically process your identification data and contact details and details of your orders. The specific data we process in this case is set out in Article 1(1).

 

3.3. Consent

For the purpose of sending commercial communications via email, we may process your personal data with your consent. We process your data on the basis of your consent. You can revoke your consent at any time and unsubscribe from commercial communications. The specific data we process in this case is set out in Article 1(3).

 

3.4. Legitimate interest

We also process your personal data on the basis of legitimate interest, so that we can improve and adapt the services provided, find out whether an order has been processed to your satisfaction and promote the products and services offered more effectively. This is, in particular, the data referred to in Article 1(4) and (5).

On the basis of a legitimate interest consisting of direct marketing, we may also send you commercial communications regarding products similar to those you have purchased from us. However, this is only on the condition that you do not object to such processing. If you are a registered customer, we send you commercial messages based on the performance of the customer account. The specific data we process in this case is set out in Article 1(3).

Our legitimate interest also includes the protection of legal claims, internal records and checking the proper provision of our services. In this case, we process all categories of personal data listed in Article 1. 

4. To whom do we transfer personal data?

In most cases, we process your personal data for our own purposes as a controller, which means that we determine the above-mentioned purposes for the collection of your personal data, the means of processing and the proper execution.

We transfer your personal data to our partners only if it is necessary within the performance of a Purchase Agreement, e.g. to ensure payment or transport, on the basis of legitimate interest, or if you have given your consent to the transfer in advance.

We also transfer your personal data to our processors, who, of course, comply with the statutory conditions for personal data protection. These processors process personal data according to our instructions and your rights are not affected by this processing.

4.1. Categories of recipients

We may transfer your personal data to the following entities:

  • companies and processors of the Kubíček Factory on the basis of the fulfilment of a Purchase Agreement for the performance of internal processes and procedures;
  • payment service companies for the purpose of processing payments based on your order, i.e. fulfilling a Purchase Agreement;
  • carriers for the purpose of delivering the products or services you have ordered and resolving complaints, including withdrawal from a Purchase Agreement;
  • suppliers of goods or service centres in connection with a complaint related to goods or services ordered by you;
  • partners who distribute commercial communications, who are bound by a duty of confidentiality and may not use your personal data for any other purpose;
  • operators of marketing tools who help us personalise offers and content;
  • social networks if you communicate with us through them or share content with us through social plugins;
  • technology vendors and cloud service providers;
  • legal or financial representatives or courts for the purpose of the processing of tax documents, recovery of debts or for other reasons ensuing from the fulfilment of our statutory obligations;
  • public authorities in the case of enforcement of our rights (e.g. the police).

If third parties use your personal data in the course of their own legitimate interests, we are not responsible for such processing. Such possible processing is governed exclusively by the privacy policies of the relevant companies and persons.

 

4.2. Data transfers outside the EU

When transferring your personal data to our processors, in some cases we may also transfer personal data to third countries that are not part of the European Union and that do not ensure an adequate level of personal data protection. However, such transfer will only be performed by us if our processor undertakes to comply with the standard contractual clauses issued by the European Commission.

5. For how long do we process personal data and how is it secured?

5.1. Duration of processing

We primarily process your personal data for the duration of our contractual relationship, i.e. the duration of a Purchase Agreement. We are obliged to process the personal data that is necessary for the performance of all our obligations, whether these are obligations arising from the Agreement concluded between us or from generally binding legal regulations, for the period specified by the legal regulations or in accordance with them. For example, in the case of accounting documents issued by us, we as a controller are obliged to keep information about you for at least ten years from the date of issue.

We primarily process personal data for the duration of the contractual relationship, i.e. the duration of a Purchase Agreement. In addition, we also process personal data for the period strictly necessary to be able to properly fulfil all our obligations arising from the concluded Agreement and generally binding legal regulations. For example, in the case of accounting documents issued by us, we are obliged to keep information about you for at least ten years.

As part of the fulfilment of your requests and the provision of quality customer service, we process your personal data as of the conclusion of our contractual relationship, including one year from the end of the warranty period of goods purchased for the purpose of the resolution of potential disputes.

If you communicate with us through our customer service, we store personal data from the communication for a period of two years, including the recordings of calls that are monitored.

If you give us consent to the sending of commercial communications, this consent is valid for a period of four years or until revoked.

If you participate in a competition organised by us, we process your personal data for a period of one year.

In other cases, the duration of the processing of your personal data ensues from the purpose of processing or  is determined by binding legal regulations in the field of personal data protection. Your personal data is automatically erased after the set processing periods expire.

 

5.2. Security

The personal data we have collected about you and which we process is transmitted to us in an already encrypted form, using the SSL (secure socket layer) encryption system for this transmission. This system ensures that your personal data is safe when your browser communicates with our server. We secure our website and other systems with which we work with appropriate technical and organisational measures against the loss and destruction of your personal data, against access of unauthorised persons to your personal data and against the modification or dissemination of your data.

We are continuously improving this security, and we also require our processors to prove the compliance of the systems they use with the GDPR.

If you register, access to your customer account is possible only after entering the password you have chosen. We do not have access to your password because we store it in an encrypted form that is not decryptable, even for us.

Among other things, we would like to appeal to you that it is essential that you do not disclose your login details to third parties. We recommend that you log out when you are finished with your customer account, especially if you share the device with other users. We do not take responsibility for any misuse of your password unless we cause such a situation directly.

6. How do we use cookies?

We also use cookies so that our website can function properly, and so that our offer is relevant, interesting and user-friendly for you. In order to use cookies, the Internet browser you use needs to support them. Our website works without cookies but to a very limited extent and with the inability to use some basic functions.

Cookies are a standard tool for storing information regarding the use of websites.

Cookies are small text files that are created automatically when you visit each website and that is stored within the browser you use on your computer, smartphone or another device. Thanks to some cookies, we can link your activities on our website until you close the browser. These cookies are automatically deleted when the browser window is closed.

However, other cookies remain in your browser or device for a set period of time and are reactivated each time you visit our website. In addition to cookies, we also use what are called tracking pixels, which are small images invisible to the average user that is based on a similar principle to cookies. The time for which cookies are left in your browser or device depends on the settings of the cookies themselves and also on the settings of your browser. We store data obtained from cookies for a maximum of one year.

6.1. What cookies do we use?

The cookies that we use on our website can be divided into two basic types:

  • short-term, called “session cookies”, which are deleted immediately after the end of a visit to our website;
  • long-term, called “persistent cookies”, which remain in your browser or device for a certain period of time or until you delete them manually.

 

Cookies can also be divided according to their functionality into:

  • essential, which are technical and functional cookies that are important for the basic functionality of the website. Without these cookies, you would not be able to add goods to the shopping cart, place an order or login to your customer account;
  • analytical, which help us increase the user comfort of our website by understanding how users use it. They also allow us to analyse the performance of different sales channels;
  • remarketing, which we use to personalise the content of ads and their correct targeting.

 

In practice, we use the above cookies, for example, for:

  • the correct functionality of the shopping cart so that you can complete your order as easily and quickly as possible;
  • remembering your login details so that you do not have to enter them repeatedly;
  • making the best possible adaptation of our website to your requirements, thanks to the monitoring of traffic, your movements on the website and the functions you use;
  • Find out what ads you view so that we do not show you ads for goods in which you are not interested in the future.

Some cookies, including their content, may collect information that may subsequently be used by third parties and which, for example, directly supports our advertising activities (called “third-party cookies”). For example, information about the products purchased on our website may be displayed by an advertising agency as part of the display and customisation of advertising banners on the websites you view. However, these cookies are anonymised for third parties and you cannot be identified according to this data.

 

6.2. How can you restrict cookies?

The setting of the use of cookies is part of the Internet browser you use; most browsers automatically accept cookies by default. Cookies can be completely blocked by your browser or restricted to the types you select. However, this will also limit the operation of our website and you will not be able to use the functions we offer in full, including logging in to your customer account.

Alternatively, you can also use the anonymous browser mode, which does not completely prevent the use of cookies but anonymises them better and does not store the history of websites you have visited.

Information on the options for setting preferences for cookies can be found at the links below or in other documentation of Internet browsers:

An effective tool for managing cookies is also available on the website https://www.youronlinechoices.com/uk/.

7. What are your rights and how can you exercise them?

Just as we have our rights and obligations when processing your personal data, you also have certain rights that you can exercise. These rights include:

7.1. Right of access

You have the right to request free information about the processing of your personal data – what data we process about you, for what purpose and for how long, where we collect your data and to whom we transfer it. As part of the right of access, you can also ask us to send you a structured, machine-readable format of the processed data. We will be happy to generate a copy for you after proper verification of your identity; just send your request to the email address of the Data Protection Officer (hereinafter the “DPO”), shop@kubicekballoons.eu.

 

7.2. Right of rectification

If you find that the processed personal data is incorrect or incomplete, you have the right to request its rectification. We will be happy to correct or supplement your data without undue delay. Just send your request to the email address of the DPO, shop@kubicekballoons.eu.

 

7.3. Right of erasure

In some cases, you can exercise the right to the erasure of the personal data about you that we process. We will erase or anonymise your personal data without undue delay. However, this does not apply to the personal data that we need to fulfil our statutory obligations and the retention of which is required by law (e.g. processing of an already-placed order) or for the protection of our legitimate interests. Personal data will also be destroyed if it is no longer needed for the specified purpose or if the storage of your personal data is inadmissible for other reasons stipulated by law. You can request the DPO to erase your personal data via the email address shop@kubicekballoons.eu.

 

7.4. Right to restrict processing

In some cases, you may also exercise the right to restrict the processing of personal data that we process about you. You may request that the personal data indicated by you is not subject to further processing for a limited period of time. You can ask the DPO to restrict the processing of personal data via the email address shop@kubicekballoons.eu.

 

7.5. Right to portability

You have the right to obtain from us all personal data provided by you, which we process on the basis of your consent. We will provide you with that personal data in a structured and machine-readable format. We will be happy to generate data for you in this format; just send your request to the email address of the DPO, shop@kubicekballoons.eu.

 

7.6. Right to object to processing

You have the right to object to the processing of personal data that takes place on the basis of our legitimate interest. If it is processed for marketing purposes, we will stop processing the personal data without undue delay. However, in other cases, we will do so on the basis of a reassessment of our legitimate interests and your rights and reasons. You can object to the processing by sending a request to the email address of the DPO, shop@kubicekballoons.eu.

 

7.7. Right to lodge a complaint

The exercise of the rights and procedures set out above in no way restricts your right to lodge a complaint with the competent supervisory authority. You may exercise this right, in particular if you believe that we process your personal data without authorisation or in violation of generally binding legal regulations. The entity for handling customer complaints is the Information Commissioner's Office, with its registered office at Pplk. Sochora 27, 170 00 Praha 7, Czech Republic.

8. Contact us

If you have any questions, comments or requests regarding this Policy and the processing of your personal data, you can us via the email address shop@kubicekballoons.eu at any time. Your request will be processed without undue delay, within 30 days at the latest. In exceptional cases, especially given the complexity of your request, we may extend this time limit by an additional two months. However, we will inform you of any such possible extension and its justification.

9. Effective date

This Privacy Policy is valid and effective from 1. 5. 2021.